Stu's journey began in the marketing team of Holiday Autos, where he played a key role in the company's growth before its acquisition by lastminute.com in 2003. Stu then served at lastminute.com, revamping marketing approaches and ROI tracking. His journey with lastminute.com continued, eventually leading him to positions like head of marketing and interim marketing director.

Taking a brief hiatus from the travel industry, Stu was made director of online marketplace Freeads.co.uk. Eventually, his roots brought him back, landing him a position in the leadership team of Travel Weekly Group after Jacobs' acquisition.

Recognised for his passion and leadership ability, he became Jacobs Media’s UK group managing director in January 2018. It wasn’t long before he was made UK CEO in January 2023, adding ownership of people initiatives and culture, plus the Jacobs Media brand to his remit.